Kestrel Bikes

Kestrel Bikes was launching one new model, but its existing site buried the bike among technical lists. The team wanted riders to understand the feel of the ride as well as the specifications.

We shaped the launch around a single product story, moving from the whole bike to the details that matter on the road. Simple prototypes helped us check the order before building the page.

We designed and built the launch page with clear specifications, a sizing guide and a direct dealer enquiry. The page brought the ride story and practical buying information into one place.

At launch, riders had a clearer route from learning about the bike to finding the right size and contacting a dealer. Dealer enquiries, sizing guide visits and launch sign-ups all increased.

“Juno helped us explain the bike without making people read a manual.”

Owen Calder, Product Lead

Outcomes

• +40% dealer enquiries

• +30% sizing guide visits

• +20% launch sign-ups