Marigold Festival

Marigold Festival needed to bring a varied programme together without making every event look the same. Its small team also needed to produce updates quickly as acts were confirmed.

We started with a flexible set of colours, type treatments and motion rules. The aim was to give each event its own character while keeping the full programme recognisable.

We designed posters and social templates, then built a website with day-by-day schedules and clear ticket links. The team could use the same system as new acts were confirmed.

The campaign launched across print, social and the website. Ticket sales and schedule views rose, and the team could make updates in less time.

“We could keep the whole campaign moving without starting over every week.”

Tessa Brook, Festival Producer

Outcomes

• +30% ticket sales

• +50% schedule views

• -40% production time