Northlight Gallery

Northlight Gallery’s website competed with the photographs it was meant to present. Exhibition dates, artist information and print enquiries were scattered across different pages.

We stripped the layout back and let the photographs set the pace. Exhibition dates, artist details and print information needed to be easy to find without competing with the work.

We designed and built a consistent exhibition format with image captions and direct enquiry links. The gallery could add new shows using the same clear page structure.

The site launched with a simpler way to browse exhibitions and ask about prints. Exhibition views and print enquiries increased, while preparing updates took the gallery less time.

“The photographs lead now, and visitors can still find everything they need.”

Clara Wren, Gallery Director

Outcomes

• +30% exhibition views

• +20% print enquiries

• -40% update time