Saltwater Swim School

Saltwater Swim School’s timetable was hard to follow and parents often booked the wrong level. Its visual identity also felt more formal than the welcoming lessons themselves.

We started with the questions parents asked before a first lesson. Clear level descriptions and a friendlier identity helped the website feel closer to the lessons themselves.

We designed the identity and built a website with comparable class times, plain-language level guides and practical arrival information. Parents could find a suitable lesson and follow a clear route to booking.

The refreshed site made booking easier for new and returning families. Lesson bookings increased and booking calls fell, leaving the team less back-and-forth before each class.

“Parents arrive knowing what to expect, and booking takes far less back-and-forth.”

Pippa Lake, School Owner

Outcomes

• +30% lesson bookings

• -40% booking calls

• +20% returning families